Evaluation of the impact of personalised female underwear design on indicators of positive body image
DOI:
https://doi.org/10.34142/27091805.2026.7.02.12Keywords:
apparel design, «Noha» methodology, psycho-emotional well-being, ergonomic fit, personalized design, body perceptionAbstract
The dichotomy between mass production of underwear and the anatomical variability of the female body causes discomfort and shapes a negative somatic experience. Disregarding asymmetry and biomechanics transform standard apparel into a source of stress, amplifying self-dissatisfaction and driving the demand for inclusive, customized design.
The purpose was to evaluate the impact of wearing personalized underwear developed via the “Noha” methodology on changes in women’s Positive Body Image indicators, with an additional analysis of concomitant tactile and ergonomic comfort factors during a 14-day trial.
Research methods. A two-stage psychometric evaluation was conducted on a sample of 30 participants. Diagnostic instruments included an author-developed ergonomic comfort questionnaire scored on a 5-point Likert scale and the Body Image Satisfaction Scale (BISS). Mathematical and statistical processing utilized descriptive statistics, the Shapiro–Wilk test, paired Student’s t-test, and the Wilcoxon signed-rank test with effect size calculations (Cohen’s d, r).
Scientific significance lies in substantiating and statistically confirming the effectiveness of the “Noha” personalized design methodology as an effective design framework for body-garment alignment. The methodological framework of apparel design was expanded through the integration of psychology of body perception.
Results. A statistically significant (p < 0.01) increase was revealed in tactile-ergonomic comfort, fabric adaptability during movement, situational body satisfaction according to the BISS scale, and overall consumer experience evaluation, along with a substantial reduction in background self-monitoring.
Conclusions. Implementing the “Noha” personalized design methodology ensures high anatomical and ergonomic fit, eliminates localized pressure, and minimizes negative somatosensory feedback. The transition from standardized patterns to customized garments frees consumers’ cognitive resources from constant monitoring of body contours, contributing to reduced somatic anxiety and improved overall psycho-emotional well-being in women.
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