Teaching Methods of Art Disciplines in the Training of Higher Education Students in Graphic Design: The Ukrainian Labor Market and the Experience of NAKKKiM

Abstract

Based on the achievements of Ukrainian and foreign art pedagogy, the article highlights the methodology of teaching art disciplines to future graphic designers in the context of contemporary conditions of the Ukrainian labor market and blended learning. The regulatory and legal framework governing the fields of design, creative industries, and higher education under martial law is analyzed, and the specific features of training graphic design students at National Academy of Culture and Arts Management in Ukraine are outlined.
The purpose of the study is to generalize the methodology of teaching art disciplines to future graphic designers under the current conditions of the Ukrainian labor market, based on the experience of teachers at NAKKKiM.
Research methods include the analysis of scientific and pedagogical literature, regulatory and legal documents, comparison of Ukrainian and foreign pedagogical approaches, and generalization of the authors’ teaching experience in art disciplines.
Scientific significance of the study lies in the systematization of methods for teaching art disciplines to future graphic designers under martial law and blended learning conditions; in distinguishing organizational, content-based, and creative groups of pedagogical methods; as well as in summarizing the author’s methodology built upon the professional stages of graphic design project development.
Research results demonstrated that contemporary graphic designer training requires the combination of traditional artistic and pedagogical approaches with practice-oriented methods aimed at adapting students to real professional conditions. The effectiveness of problem-based tasks, project activities, practitioner mentoring, digital platforms, and blended learning formats has been identified. The proposed methodology involves the implementation of the main stages of professional graphic design activity: selecting a project topic, creating a brief, analyzing prototypes, developing a concept and mood board, producing preliminary sketches, and presenting the final design solution.
Conclusions. The study proves that the methodology of teaching art disciplines to future graphic designers should take into account current labor market conditions, the specifics of martial law, and blended learning. The integration of artistic-creative, organizational, and practice-oriented methods contributes to the formation of a competitive specialist capable of professional activity in the contemporary design environment.